1. To invest in academic staff's capacity-building and to increase their efficiency and effectiveness.
2. To support academic staff and enable them to achieve global recognition.
3. To enhance the interaction between academic staff and students.
4. To provide academic staff with opportunities for continuous professional development and enhance their creativity and pioneering spirit.
5. To promote and attract excelling academics in the various academic fields.
1. To support students’ creativity, innovation and entrepreneurship spirit.
2. To offer students excellent counseling, guidance, and career services.
3. To promote students’ pursuit of distinction at the local, regional and global levels.
4. To diversify student intake and enhance the proportion of non-Jordanian students.
5. To develop mechanisms that would facilitate students’ interaction with the local community.